“If you are 35 or younger - and quite often, older - the advice of the old economy does not apply to you. You live in the post-employment economy, where corporations have decided not to pay people. Profits are still high. The money is still there. But not for you. You will work without a pay rise, benefits, or job security. Survival is now a laudable aspiration.”—
One of the problems with neoliberal economic policy is that it’s tough to get countries to agree to it; especially democratic ones. It has often required quite extreme measures, such as invasion - the classic example being the US-backed coup against Chile’s democratically elected president - or debt bondage and structural adjustment led by the International Monetary Fund (IMF). Both are effective ways of forcing countries to deregulate their markets.
But neither of these methods has been very popular. It turns out that most people don’t like it when sovereign nations are invaded for corporate gain, as the global protests against the Iraq war made clear. And structural adjustment proved to be so damaging and inspired so many riots that the IMF was forced to step back from it - at least ostensibly - in the early 2000s.
To avoid these messy PR nightmares, the latest approach has been to get countries to impose neoliberalism on themselves.